Miranda McIntyre

I believe brand is fintech’s most underinvested advantage. As software gets cheaper and faster to build, the companies that win won’t need to have the best product. They’ll have the strongest brand. Brand is what creates trust before a single transaction happens. It’s the distribution engine that compounds when everything else commoditizes. I’m Head of Brand at OpenFX, a cross-border payments platform leveraging stablecoins, where I lead brand strategy, design, content, and event programming for institutional clients. Before this, I spent 5+ years as Head of Product and Director of Product Design at Novo, one of the fastest-growing fintech startups in the US, where I helped build the banking platform from zero. My path: graphic design in Bogotá, scholarship to Parsons School of Design in New York, Techstars Fintech Accelerator, product leadership at Novo, brand and distribution at OpenFX. I’ve been on both sides of the house, and I’m convinced that distribution is the next frontier startups need to figure out. I write about brand, distribution, and building in fintech. If you’re a designer, brand strategist, or builder who wants to work on hard problems at the intersection of finance and technology, let’s talk.